What is The ¼” Hole?

“People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” —Theodore Levitt

The ¼” Hole is a monthly newsletter about UX and product research. I’m the author, Lawton Pybus. Each issue contains a brief essay with some curated links, an update on what I’ve been up to, and something neat that’s tangential to UX research.

Once you subscribe, on every 3rd Sunday of the month, you’ll get the latest issue in your inbox and never miss an update.

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To find out more about the company that provides the tech for this newsletter, visit Substack.com. The drill illustration was created by Włodzimierz Wysocki, and is used under a CC BY-SA 3.0 license.